Recently I started branding a ski company called Strada. To start on the logo, I typed out Strada and started looking at it in a few different typefaces. I found two that I liked quite a bit but niether really fit the style I was going for. So I created my own combination of the two typefaces and created the last one to use for the Strada wordmark.
Next I needed to create another mark that would fit with the wordmark. Since it is a ski company, a mountain would be an obvious option. But I only wanted to go with the mountain if I could do it in a way that hadn’t been done before. I also wanted to use the shape of the “s” to create a trail moving from the top of the mountain to the bottom. These were some of the ideas that I liked out of the ones that I had sketched out. But I still wasn’t sure which to go with.
