This is an image I made for my website about Switzerland. You can see the site by clicking here.
This image is compiled entirely of pictures I took during my study abroad in Switzerland last summer. I loved Switzerland and can’t wait until I can go back.
Here are some of the images I used to compile this collage. I used so many different ones that I’m just giving you a small sample of them to give an idea of just how much went into this.
This is an image I did of myself to go on a poster for the upcoming BFA Show. I’m not really too happy with how it turned out. But it works I guess.
Today I came up with my initial design concept for a Strada T-Shirt. There’s still a bit more work to finalize it, but this is the initial set up for it.
Now that I have a set logo, I have been able to make a few tweaks to my website design. The red works so much better than the blue that I had before. I’m really excited to get this site actually up and running.
Now that I had completed the logo design, I needed to continue branding the identity of the company with a complete business system.
After working out many of the kinks to the previous design. I am happy to display this mark as my final. It is the end of the design process for this mark but there is still much to do for the brand. Look for web, poster, catalog, t-shirt, and ski designs coming soon.
Even though I still haven’t completely finished working with the logo, I started putting together some ideas for the website. I decided to test using blue instead of the red that I had generally stuck with.
Out of all the designs I had come up with, I felt like this design was the one that fit what I was really looking for the best. I love the form of the ‘s’ and how it feels more like a mountain than the others. There is still a lot that needs to happen to this to make it look good. A lot of little tweaks and changes, but I think this is a good start.
Recently I started branding a ski company called Strada. To start on the logo, I typed out Strada and started looking at it in a few different typefaces. I found two that I liked quite a bit but niether really fit the style I was going for. So I created my own combination of the two typefaces and created the last one to use for the Strada wordmark.
Next I needed to create another mark that would fit with the wordmark. Since it is a ski company, a mountain would be an obvious option. But I only wanted to go with the mountain if I could do it in a way that hadn’t been done before. I also wanted to use the shape of the “s” to create a trail moving from the top of the mountain to the bottom. These were some of the ideas that I liked out of the ones that I had sketched out. But I still wasn’t sure which to go with.
