Identity – kelden peterson | my life designed

St. Moritz Olympics

This last weekly project was to design a one line logo for the London Olympics. We decided to broaden that scope and pick any olympic location. So I chose St. Moritz, Switzerland. So the design was supposed to be just one continuous line and I started that with the St. part of the name. But then I failed miserably with the rest and just did a design that was obviously inspired by the requirements but didn’t completely follow through with them. So this is what I came up with. Maybe at some point I’ll take this beyond a wordmark and add a graphic logo as well.

Peterson Film Festival

This Christmas break I am making my family participate in a Family Film Festival. It’s called the “50 Cents Film Festival” and is presented by Peterson Productions and Swedish Pancakes. Mmm…I love swedish pancakes. The festival will be similar to a 48 Hour Film Fest. But instead of 48 hours we have a week. Another requirement will be that all video must be filmed with a flip video camera since we all received one for Christmas last year.

So to introduce the festival I created this short little video starring my beautiful wife. I had fun creating all the titles for it and the film festival logos as well. Dora designed the awesome poster to go along with everything. I think it will be a lot of fun and can’t wait to see what my family will come up with.

Strada Business System

Now that I had completed the logo design, I needed to continue branding the identity of the company with a complete business system.

Strada Final Logo

After working out many of the kinks to the previous design. I am happy to display this mark as my final. It is the end of the design process for this mark but there is still much to do for the brand. Look for web, poster, catalog, t-shirt, and ski designs coming soon.

Logo Selection

Out of all the designs I had come up with, I felt like this design was the one that fit what I was really looking for the best. I love the form of the ‘s’ and how it feels more like a mountain than the others. There is still a lot that needs to happen to this to make it look good. A lot of little tweaks and changes, but I think this is a good start.

Strada Ski Co. Initial Logo Designs

Recently I started branding a ski company called Strada. To start on the logo, I typed out Strada and started looking at it in a few different typefaces. I found two that I liked quite a bit but niether really fit the style I was going for. So I created my own combination of the two typefaces and created the last one to use for the Strada wordmark.

Next I needed to create another mark that would fit with the wordmark. Since it is a ski company, a mountain would be an obvious option. But I only wanted to go with the mountain if I could do it in a way that hadn’t been done before. I also wanted to use the shape of the “s” to create a trail moving from the top of the mountain to the bottom. These were some of the ideas that I liked out of the ones that I had sketched out. But I still wasn’t sure which to go with.