This last spring I started work on a redesigned title sequence for the movie Chocolat. I have found that my lest favorite title sequences are the ones where the film begins and the titles are just slapped on top of the image wherever there is space. This was the style of opening titles in Chocolat. In my opinion, if this is how you want to do your title sequence, you may as well not even have one. That’s not to say that titles have to have their own separate sequence. There are quite a few films that start right into the story and incorporate titles that work really well because of the way they are incorporated within the image.
So with this project, I wanted to experiment with integrating the typography into the sequence. I wanted to make the typography have equal visual weight as the imagery of the film and to make everything appear as seamless as possible. This wasn’t perfect by any means but was, as I mentioned, an experiment. I really learned a lot from both the mistakes and the things that really seemed to work well. And after about an hour or so of shooting, I got really sick of the smell of chocolate. But I have gotten over that now and can enjoy chocolate once again.
Special thanks to everyone that helped me with this project: Dora, Natalia, Joella, Tiera, Jorrien, Jocilyn, and Wendy. There is no way I could have made any of these delicious treats without their help. I can barely make cookies from a mix that just adds water.
